Blog posts
Kangurus’ blog is dedicated to provide information and insight on the intersection of marketing technology and design in the video game industry. Our focus is on the latest tools, techniques, and trends in game publishing, as well as the creative process behind some of the most successful games. We also cover topics including platforms and tools that studios can use to improve their games and live services.
This article is part of the SNJV newsletter of December 2023.
Factors that game publishers and developers should consider when creating a website for a game or a studio, including cost, technical requirements, localization, target audience, and Call-To-Action (CTA).
